LSO 96th Season

As the first major campaign following the Lansing Symphony Orchestra's rebrand, the 96th season needed to introduce a refreshed visual identity while capturing the emotion and energy of live performance. Inspired by the movement of music, this campaign came to life through photography, print, digital, and environmental design.

Client

Lansing Symphony Orchestra

Services

Art Direction
Brand Application
Campaign Strategy

Collateral System
Photography Direction

Creative Direction

Instead of relying on traditional performance photography, we leaned into movement and emotion. Motion blur, warm light, and elegant typography became the foundation for a campaign that felt contemporary while still honoring the timelessness of the symphony.

On Set

We partnered with photographer Khalid Ibrahim to bring the creative direction to life, developing the shot list beforehand and providing art direction on set to ensure every image aligned with the campaign vision.

The final campaign came to life across a wide range of touchpoints, creating a consistent experience whether audiences encountered the symphony online, around the city, or inside the concert hall.