Mucky Duck
After 40 years in business and a return to family ownership, Mucky Duck set out to refresh a brand that had been part of people's tables for generations. The goal was to honor its legacy while creating an identity that felt just as bold and memorable as the products themselves.
As Lead Brand Designer, I helped shape a personality-driven identity that celebrated the brand's heritage while giving it a fresh voice for the future.
Brand Strategy
Packaging Design
Verbal Identity
Visual Identity
Website Design
ROLELead Brand Designer
services
Before
After
client: mucky duckRole: Lead brand DesignerCreative Director: Gerald Westlund Agency: TractionYear: 2023CreditsRecognition2024 Dieline Awards 2nd Place: Food Brand Identity SystemsSpotted on BrandNewStaff Pick: Fonts In Use2024 Mid-Michigan Gold Addy: Brand Identity Campaign